Zoominfo

APRIL 15, 2018

Today’s blog post is for you! Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. As you can see, data hygiene needs to be a top priority. The post The Beginner’s Guide to a Data-Driven Sales Strategy appeared first on B2B Blog.

Sales 170

Sales Startups Technology Technology 170

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. What is data hygiene and why is it important? Operations— even better. Click to tweet.

Sales 244

Sales Technology Technology Management 244

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Click to tweet.

Alliance 216

Alliance Sales Marketing Marketing 216

Zoominfo

FEBRUARY 20, 2019

Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. On the ZoomInfo blog, we often stress the importance of sales and marketing alignment. Let’s get into it! Ineffective marketing campaigns.

Sales 157

Sales Marketing Marketing Technology 157

Zoominfo

JULY 31, 2019

But, before we begin to teach you the ways of data hygiene, here’s exactly what we mean when we refer to bad data : Missing fields. But as previously mentioned, it’s become increasingly difficult to stay on top of data hygiene. The post B2B Sales Intelligence: Bad Data and Sales appeared first on ZoomInfo Blog. Inaccuracies.

Sales 173

Sales Intelligence Intelligence Loss 173

Zoominfo

OCTOBER 29, 2019

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. The right technology can automate data hygiene , identify contacts and companies most likely to buy, analyze your current customers to pin down an accurate set of buyer personas, and so much more.

Business Intelligence 178

Business Intelligence Information Innovation Intelligence 178

Zoominfo

FEBRUARY 6, 2019

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. But, statistics alone don’t explain the tangible impact that proper data hygiene has on your marketing efforts. That’s why modern marketers must embrace ongoing data hygiene.

Marketing 178

Marketing Marketing Briefing Sales 178

Zoominfo

JULY 10, 2018

Prioritize technologies that integrate: Like most B2B businesses, you probably collect and generate a large amount of valuable data through an array of channels and departments – from marketing automation to CRM, to customer support technologies. When data is kept separate, it’s difficult to develop a single, cohesive view of buyers.

Marketing 153

Marketing Marketing Benchmarking Briefing 153