Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Let’s get into it!

Management 172

Management Sales Profiling Marketing 172

mention

MAY 29, 2023

In this blog post, we’ll guide you through the complexities of subscription pricing, explore various types of subscription-based pricing models, weigh their benefits and drawbacks, and highlight important factors you should consider in your decision-making process to find the optimal subscription pricing model.

Competitive 243

Competitive Competitive Landscape Sales Business 243

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. If you’re skeptical about AI, today’s blog post is for you. . 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

Intelligence 150

Intelligence Intelligence Sales Globalization 150

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Intelligence 272

Intelligence Intelligence Analysis Technology 272

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. If you’re skeptical about AI, today’s blog post is for you. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

Intelligence 100

Intelligence Intelligence Sales Globalization 100

CXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Marketing 99

Marketing Marketing Research Retail 99

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. How many new customers in Q3?

Sales 228

Sales Marketing Marketing Technology 228

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. From start to finish, that experience ideally follows this path: Leads or subscribers.

Retail 107

Retail Sales Marketing Marketing 107

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. How many new customers in Q3?

Sales 130

Sales Marketing Marketing Technology 130

Moz

MAY 23, 2019

To find out which events are leading to a purchase, tweak your analytics by segmenting traffic that tracks repeat purchasers. I preach this in basically all of my blog pieces. With the world turning away from desktops and utilizing their phones more than ever, your B2B e-commerce business must keep up with the times. statistics!

Commerce 63

Commerce Security Security KPI 63