mention

DECEMBER 8, 2023

If you want to set a room with marketers on fire – not literally, of course – skip the talk about Twitter’s latest transformation or the omnipresence of reels. Besides, guest blogging has been with us for some time now, proving itself to be a powerful tool for every digital marketer out there. Guest blogging isn’t fast.

Marketing 196

Marketing Marketing Profiling Finance 196

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Sales Enablement 241

Sales Enablement Sales Marketing Marketing 241

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Win 82

Win Marketing Marketing Profiling 82

Moz

JULY 22, 2019

Posted by Alex-T I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency , which (so far) hasn't resulted in any substantial changes to their site.

Marketing 57

Marketing Marketing Banking Research 57

Moz

OCTOBER 7, 2020

Another Black SEO, a 29-year-old woman at a Chicago agency, commented, “As a Black woman (and queer at that), I have definitely not seen a woman like me. Are you the new diversity hire?” “But Likewise, LGBTQ+ men (20%) and women (14%) were most likely to have been asked how they got hired. Where are we?!!". Among the 48.4%

Education 58

Education Knowledge Briefing Learning 58