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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

APRIL 30, 2023

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

Sports 582
Sports Innovation Gaming Matrix 582
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The Expert Guide to Creating a Marketing Growth Strategy

CXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In such a fast-paced environment, to “fail fast” is to win. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Winning affects attitudes and behaviors positively.

Marketing 96
Marketing Marketing Startups Benchmarking 96
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