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Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards

M Brain

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

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Creating a competitive intelligence battlecard to help a client win new business

Fuld

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

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How to Use Glassdoor to Gather Competitive Intelligence

ArchIntel

In the article, he looked into an unnamed business-to-business company and right away, its Glassdoor profile revealed basic competitive intel, including its estimated size and revenue, office locations, mission statement and corporate approval ratings. These details, however, could prove handy for filling competitive battlecards.

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How to do competitive intelligence research

Aqute Intelligence

Secondary research sources include: · Websites · Databases · Company reports · LinkedIn posts, profiles and status updates · Industry news Primary research involves more direct contact with stakeholders and company representatives. Would they prefer battlecards, or a spreadsheet? Would they prefer battlecards, or a spreadsheet?

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

It can also generate unlimited battlecards to help users make better sales and marketing strategies for their businesses Its intuitive user dashboard displays real-time updates about competitors’ activities from over 500 million data sources, including new product releases, go-to-market strategies, and website content updates.

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Three Critical Questions for Increased Win Rates

Primary Intelligence

With this objective in mind, sales managers and sales coaches can turn to the Sales Profiles in TruVoice, for quick answers on how to personalize their coaching and have confidence it will increase each reps individual win rates. Today we know that our training and coaching needs to be personalized to each rep for it to be effective.

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Three Critical Questions for Increased Win Rates

Primary Intelligence

With this objective in mind, sales managers and sales coaches can turn to the Sales Profiles in TruVoice, for quick answers on how to personalize their coaching and have confidence it will increase each reps individual win rates. Today we know that our training and coaching needs to be personalized to each rep for it to be effective.

Win 104