Battlecard Competitive Information Loss 
Primary Intelligence
JUNE 23, 2021
After all, your company pays salespeople to interface with buyers and not to do background research on the competition. Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Keep it simple.
Primary Intelligence
JANUARY 23, 2023
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
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Primary Intelligence
JANUARY 19, 2022
However, according to a study by Gartner, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer. Competitive Intelligence.
Alpha Sense BI
JULY 14, 2023
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Primary Intelligence
OCTOBER 10, 2019
Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Link buyer personas to the right information. Battlecards.
Primary Intelligence
OCTOBER 10, 2019
Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Link buyer personas to the right information. Battlecards.
Primary Intelligence
APRIL 13, 2020
What are the unique win loss reasons for each individual sales rep? Each of these cards can be flipped over to reveal the top LOSS reasons. Dallas’ second most common loss reason is “concern resolution” This is definitely a sales rep mistake or misstep. Download eBook. Here is where it gets interesting.
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