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Creating a competitive intelligence battlecard to help a client win new business

Fuld

A competitor of a global technology consultancy was experiencing a number of operational challenges which were impacting the satisfactory execution of large-scale contracts in Europe, several with departments of national governments. For a sample copy of this battlecard, please contact: Christian Schena. Background + Challenge.

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

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Effective Sales Enablement

Primary Intelligence

Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Identify best practices that may be globally relevant to any buyer. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination.

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How CI can increase revenues

SCIP

Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy. To give members?

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Effective Sales Enablement

Primary Intelligence

Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Identify best practices that may be globally relevant to any buyer. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination.

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Which SCIP Certification is Right for You?

SCIP

Taught by award-winning instructor Luis Madureira (former executive at Heineken & Ogilvy), in partnership with leading global university NOVA IMS, this executive education program gives advanced CI practitioners critical skills in CI and data driven decision making, and will enable you to build a world-class CI function. ?

SCIP 52
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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Klue Klue provides real-time market and competitor insights, designed to enhance strategic decision-making for businesses ranging from startups to global enterprises.