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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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How to Conduct Deeper Market Analysis

Alpha Sense BI

To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.

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Debunking 5 Popular Expert Network Myths

Alpha Sense BI

Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primary research costs.

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How to do competitive market analysis in 10 steps

ATTEST

Competitive market analysis is one of the most overlooked aspects of marketing. What is competitive analysis? Competitive analysis is a form of market intelligence. It will also enable you to spot marketing opportunities to take market share from competitors who are underperforming.

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How to do competitive market analysis in 10 steps

ATTEST

Competitive market analysis is one of the most overlooked aspects of marketing. What is competitive analysis? Competitive analysis is a form of market intelligence. It will also enable you to spot marketing opportunities to take market share from competitors who are underperforming.

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What Is Market Entry Research and Why Is It Important?

Netbasequid

Thanks to technological advances in the field, market entry research can now be done more quickly, inexpensively, and accurately. NetBase Quid® is a prime example of how far the field has come with AI-backed consumer and market data collection, analysis, and sharing. An exploration of art production patents.

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Generative AI in Consulting

Alpha Sense BI

For consultants, this iteration of artificial intelligence can analyze data and improve decision-making, as well as problem-solving—ultimately streamlining hours, if not days, of work. For clients, genAI ’s advanced data analysis can greatly enhance the quality and depth of a consultant’s recommendations.