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Using Win Loss Analysis: Marketing

Primary Intelligence

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. This will help you increase win rates and know where to spend your time and budget for the best ROI.

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Sales Strategy 101: The Ultimate Guide

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Let’s explore the definition of a sales strategy, what makes a strategy successful, why accurate data is essential, and how to go about developing and refining a winning sales approach. What is a Sales Strategy? You educate the customer about your brand through different engagement tactics and channels.

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Can Your Marketing Team Increase Sales Productivity?

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Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Aligning sales and marketing leads to 38% higher sales win rates.

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The Ultimate List of YouTube Channels for Sales Professionals

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Luckily, you can visit Mike’s YouTube channel for an inside look at his best sales tips, talks, and more. Featured Video: Crafting Compelling Sales Story Talking Points. Sales for Life. The Sales for Life YouTube channel strives to educate and inform viewers on the powers of social selling. Influence at Work.

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How to Create the Best Sales Kickoff (SKO)

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As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. Afterward, we had a higher win rate and a higher deal size for marketing buyers. The quality and depth of your content are crucial to the success of your sales kickoff.

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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Luckily, you can visit Mike’s YouTube channel for an inside look at his best sales tips, talks, and more. Featured Video: Crafting Compelling Sales Story Talking Points. Sales for Life The Sales for Life YouTube channel strives to educate and inform viewers on the powers of social selling. Go check it out!

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How to Build a B2B Sales Team Structure

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This can eventually result in declining win rates and fewer inbound leads. They’re pretty much brainwashed by “WIN WIN, CLOSE NOW” culture, so any iota of loss in their job can quickly put them out. This buyer’s journey is defined by the sales funnel we all know and love. Sales Enablement: .

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