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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

Crayon Crayon offers comprehensive competitive intelligence solutions for marketing, sales, and product management teams. They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. Cost: Pricing for Klue is not publicly listed. Quotes are provided on an individual basis.

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The 3 Pillars of Sales Acceleration & How They Help You Win

Fuld

Competitor analysis can provide clear intelligence about your competition and market dynamics to inform your talking points. The research leads directly to battlecard creation—probably the most recognizable strategic asset for active selling, and a highly effective sales enablement tool when maintained and distributed regularly.

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In-house vs third-party competitor research

Aqute Intelligence

Your teams don’t always have the time to conduct a significant research project, such as a complete analysis of the field. Competitive intelligence agencies are optimised to deliver both broad market appraisals, as well as in-depth analysis of hard-to-reach rivals. When do you need a competitive intelligence agency?

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

Certain CI tools are also equipped with AI-based capabilities, like sentiment analysis and generative AI , that allow you to not only stay aware of market and competitor events, but also understand how key stakeholder groups (i.e. investors, customers, and peers) feel about them and gain insight into what will likely happen next.

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New training options

SCIP

JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ). Build battlecards sales will actually use (Sales needs & workflows, industry tiering, customer persona analysis).

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Strategy-Analytics Revolution

SCIP

"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.

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