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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. Generate More SEO Traffic (or How Google’s Search Engine Really Works).

Marketing 350
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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth. Win competitor’s customers with intent-based targeting Conclusion. Find your differentiator through competitive analysis.

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A Roadmap to Set SMART Digital Marketing Goals

mention

So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Improve data analytics for metrics : The world is running on data and algorithms. Your funnel’s final stage is about winning the leads in the pipeline and delivering a great post-purchase experience. How to set a SMART goal ?

Marketing 330
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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing. We try to be 10x better and more exciting than the competition.” – Nilan Peiris, VP of Growth at Wise. The result?

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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

SEO caters to search engine algorithms. Use keyword research tools to find the terms with the highest search volume, competition, and what content ranks best. Copycats never win the long game. . When it comes to language, algorithms still can’t replace humans because language is a lot about associations and emotions.

Briefing 114
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5 SEO Lessons for the Modern Content Creator

Zoominfo

To do so, these search engines operate using complicated algorithms that rely on a specific set of ranking indicators to assess the content relevance and quality. The bottom line: B2B marketers practiced in crafting valuable content for their audience will win over search engines and readers alike. Another handy tool is Google Alerts.