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How to Conduct A Thematic Analysis

Netbasequid

Thematic analysis uncovers the secrets held within datasets and it is a critical aspect of today’s market research. Here are a few relevant statistics we found that show the value of smart data analytics: Global revenue in the market research industry grew from $33 billion in 2008 to $73 billion in 2019.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Executive Profile: Jim Drea, Business Intelligence and Analytics Director at Parker Aerospace. In 2020, only 723 aircraft were delivered, a 42 percent decline from 2019 and 55.3

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Ranking & Monitoring VR Gaming Companies

Netbasequid

With constantly changing market conditions and fluctuating customer needs, it is increasingly more challenging for VR gaming brands to keep up using traditional consumer and market research approaches. With such a high proportion of positive mentions to total mentions, Airline 3 is doing well in Reduced Inequalities.

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Outsmarting Your Rivals in the Market: Competition Analysis Tool

Netbasequid

Competitive intelligence tools are hard-wired with capabilities to reveal your competitor’s strengths and weaknesses. This shows you what works and what fails in the market at any time, guiding you through the decisions you make in your business. Thus, this is direct feedback on what travelers want from airline brands.

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7 Tips for Text Analysis Success

Netbasequid

The value of text analysis to your business intelligence cannot be overstated. Suppose we need competitive intelligence on Spirit Airlines. For example, here’s a visualized network map of media articles about market research grouped by thematic topic clusters in NetBase Quid. Manual rules. Topic modeling.

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US Power Sector’s Post-Pandemic Recovery to Trigger Major Changes, Fierce Competition

ArchIntel

Before that, Yang spent three years as a senior data scientist of marketing analytics for Reliant Energy , whose Texas retail business was acquired by NRG Energy in 2009. Her other areas of expertise include business intelligence, statistical modeling and big data, according to her LinkedIn profile.

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Applying Generational Differences to Continuous Risk Ranking

Netbasequid

In this next example, different airlines were analyzed for potential sustainability risks and compared across those categories. For Airline 3, Innovation & Infrastructure, Life Below Water, and Good Health & Well-Being were the top three themes. Use NetBase Quid®’s Intelligence Connector and avoid second-guessing.

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