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Tech leaders weigh in on the upside and flipside of generative AI

CIO

To take advantage of these needs some internal discovery or analysis of these new functions, understanding how we’d use them, and, in the first instance, training our staff how to exploit the new features. Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.”

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Our advantages were almost all network-driven. Use your perspective and experience to your advantage to stand out. They used this to their advantage, hosting webinars with affiliate partners and using their influence to drive sales.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. It also gives you a competitive advantage.