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Tech leaders weigh in on the upside and flipside of generative AI

CIO

To take advantage of these needs some internal discovery or analysis of these new functions, understanding how we’d use them, and, in the first instance, training our staff how to exploit the new features. Ivell adds that generative AI could create unwelcome competitive dynamics. “As A Trojan horse?

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Our advantages were almost all network-driven. Its founder Steli Efti explains in a blog post why this approach is beneficial: “Out-teaching your competition is one of the best ways to build your brand, especially in the SaaS world.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing. The result?