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Tech leaders weigh in on the upside and flipside of generative AI

CIO

In my experience, the algorithms from reputable firms do what they say on the tin but what really matters is where you position in the workflow.” This makes it almost impossible to monetize, and, therefore, fund the implementation and usage of the algorithms. This is true across both public and independent sectors. A Trojan horse?

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. It also gives you a competitive advantage.