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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitive analysis goes well beyond that. With that, let’s dig deeper to see how competitive intelligence works, followed by metrics to measure your efforts.

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The Best Online Competitor Analysis Tools for Brands

Netbasequid

Running a successful business these days means keeping a close eye on the competition. Don’t think for a moment that your competitors aren’t using online competitor analysis tools to keep tabs on you. Fortunately, there are many tools out there to keep you informed on different aspects of a competitor’s movements.

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How to Do a Competitor Analysis the Right Way

Netbasequid

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitor analysis the right way.

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What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

Competitors are busy gathering competitive intelligence about your company right now, and they likely aren’t eager for you to up your competitive intelligence gathering game. What Is Competitive Intelligence? And this is where competitive intelligence tools come in.

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Outsmarting Your Rivals in the Market: Competition Analysis Tool

Netbasequid

And putting together a comprehensive competition analysis takes considerable human effort. These analyses encompass everything from extracting useful insight from a vast quantity of noise to putting that intel into action, all without overlooking game-changing discoveries you make along the way.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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How to Use Product Intelligence to Win Customers

Data Hut

By tracking, analyzing, and gaining insights from these metrics’ retailers can gain a comprehensive understanding of information that’s required to stay ahead in the competition. . Why Product Intelligence Matters? Scoping your competition. Product Competitor Analysis. Innovation and Improvement.

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