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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

The goal of a competitive analysis is to monitor a competitor’s strategies; and benchmarking takes it one step further by following the activities of market leaders, gathering metrics, and then comparing the results against a company’s performance over time. Advantages of Competitor Analysis and How to Do it ?

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Outsmarting Your Rivals in the Market: Competition Analysis Tool

Netbasequid

And putting together a comprehensive competition analysis takes considerable human effort. These analyses encompass everything from extracting useful insight from a vast quantity of noise to putting that intel into action, all without overlooking game-changing discoveries you make along the way.

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Why Enterprise Social Listening is a Worthwhile Investment

Netbasequid

It can create a variety of dashboards that offer competitor analysis , brand benchmarking, influencer identification, news vs social conversation comparisons, consumer journey mapping, brand health monitoring, crisis management and more. The name of game is being proactive instead of reactive.

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What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

Competitors are busy gathering competitive intelligence about your company right now, and they likely aren’t eager for you to up your competitive intelligence gathering game. Market Explorer also gives you the ability to set industry benchmarks to compare against your own marketing goals. What Is Competitive Intelligence?

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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

Local SEO for small businesses is a long-term game. In other words, you will need to keep updating your game plan over time. But there is one notable advantage – you can send a personalized message to your target audience. Why Do You Need Competitor Analysis? The websites your competitors are linking to.

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7 Strategies For Using Pinterest Analytics To Get Better Campaign Results

mention

Source Analyzing competitors A sneaky bit of competitor analysis can also be hugely beneficial for your Pinterest campaigns. Look at what competitors (or similar brands) are pinning. The advantages of Rich Pins Enhanced engagement: Rich Pins provide more context about a pin, making users more likely to engage.

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