article thumbnail

How Competitive Analysis Will Benefit Your Company

Owler

Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. Competitive analysis includes analyzing competitors' products, price points, and sales and marketing strategies.

article thumbnail

What is Search Intelligence? – The Complete Guide

GrowbyData

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Picking a Digital Marketing Niche for Your Agency

mention

One of the effective strategies you can employ to help in your decision-making is the SWOT Analysis. This analysis can also assist you in understanding where you stand in the market and how to leverage your assets to penetrate a specific niche. Is it large enough to support your agency? How competitive is it?

Marketing 167
article thumbnail

What Is Market Entry Research and Why Is It Important?

Netbasequid

Your market research platform should help you assess the field through competitive intelligence including product comparison, market share, and SWOT analysis. Real-time intelligence can help you figure out the pricing patterns of your competitors such as holiday sales and special events.

article thumbnail

What Is Marketing Intelligence and Why Is It Important in 2022

Owler

You might conduct a competitor analysis and use tools such as a SWOT analysis to gather this information and assess your competitors’ weaknesses, strengths, challenges, etc. Marketing Intelligence vs. Market Research You may also be wondering how marketing intelligence differs from market research.

article thumbnail

How to do competitive market analysis in 10 steps

ATTEST

You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have. You can’t research your competitors’ businesses if you don’t know who they are. Carry out a SWOT analysis. Identify your competitors.

article thumbnail

How to do competitive market analysis in 10 steps

ATTEST

You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have. You can’t research your competitors’ businesses if you don’t know who they are. Carry out a SWOT analysis. Identify your competitors.