Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey
Zoominfo
APRIL 17, 2019
But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. Let’s get into it! The result?
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