Loss Marketing Sales Enablement Win 
Primary Intelligence
AUGUST 5, 2021
Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house.
Primary Intelligence
NOVEMBER 24, 2021
Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Creating Sales Enablement Assets.
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Primary Intelligence
SEPTEMBER 1, 2021
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.
Fuld
MAY 3, 2021
Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Who are we winning against, or losing to, more often?
Primary Intelligence
JANUARY 19, 2022
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
ArchIntel
NOVEMBER 2, 2021
The fruits of these efforts will be used to support strategy formulation, business and marketing plans, new product development and business development initiatives, Abobe said. Prior experience in leading and implementing successful win-loss programs, as well as managing 3rd party vendors are also being sought.
Fuld
NOVEMBER 1, 2021
This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. We then provided a Counterpoint for our client for each of these Points, highlighting how they compared to the competitor, for tactical use by their sales team.
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