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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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AlphaSense iOS App: Expert Insights On the Go

Alpha Sense BI

As a business professional, you may often find that you need to conduct fast-paced market research on-the-go. However, conducting traditional market research can chain you to your desk as you sift through endless text documents or source expert calls through expert networks.

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What is Search Intelligence? – The Complete Guide

GrowbyData

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.

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Debunking 5 Popular Expert Network Myths

Alpha Sense BI

Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primary research costs.

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What Is Market Entry Research and Why Is It Important?

Netbasequid

Your market research platform should help you assess the field through competitive intelligence including product comparison, market share, and SWOT analysis. Real-time intelligence can help you figure out the pricing patterns of your competitors such as holiday sales and special events.

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Generative AI in Consulting

Alpha Sense BI

Over the past few months, generative artificial intelligence ( genAI ) has revolutionized countless industries —consulting being no exception. There’s a myriad of tools derived from this technology on the market today that not only enhance a consultant’s workflow but benefit their clients.

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How to Conduct Deeper Market Analysis

Alpha Sense BI

Corporate teams use it to maintain ongoing market and competitive intelligence. And yet, not all market analysis is created equal. To be at the top of your industry and ahead of your biggest competitors, you need to be performing deep market analysis that goes beyond standard market research practices.