Primary Intelligence

JANUARY 19, 2022

However, according to a study by Gartner, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer. What is “Sales Experience”?

Sales 160

Sales Battlecard Win Loss 160

Fuld

NOVEMBER 1, 2021

This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. We then provided a Counterpoint for our client for each of these Points, highlighting how they compared to the competitor, for tactical use by their sales team.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

ArchIntel

MARCH 10, 2021

In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitive intelligence professionals to generate the insights needed to give them the distinct advantage. He also led win-loss analysis efforts to inform senior leaders of the company’s performance against competitors.

Competitive Intelligence 104

Competitive Intelligence Profiling Loss Competitive 104

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. In order to have complete competitive intelligence, you must be able to source data from the thousands of places it exists online.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

ArchIntel

FEBRUARY 2, 2022

The frequency and intensity of cyber scams and crimes have increased over the last decade, resulting in huge losses for businesses, a study by Grand View Research said. These are some of the industry’s more notable competitive intelligence professionals who will be generating the insights to give their companies an edge.

Profiling 104

Profiling Competitive Intelligence Startups Sales Enablement 104

Apprize360 Intelligence

DECEMBER 18, 2017

The debate “where” the competitive intelligence (CI) function should be housed within a company is one that has been on-going over the past 20 years. Some are insistent that a CI program needs to be a function of product marketing with the goal of influencing product messaging and arming sales with the latest sell-against intelligence.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

SCIP

MAY 25, 2021

Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work. JUNE - Sales Battlecards Training. Dramatically improve sales enablement (Pre-sales intelligence tools, templates & best practices ). Register for 2 workshops and get the third free ! LEARN MORE.

Battlecard 40

Battlecard SCIP Competitive Intelligence Sales Enablement 40

SCIP

JULY 29, 2021

Optimize Go-To-Market strategy ( Win/Loss, voice of the customer, use insights to enhance sales messaging ). Dramatically improve sales enablement (Pre-sales intelligence tools, templates & best practices ). Foundations of Market & Competitive Intelligence. Eri Makimura (Tokyo Electron).

SCIP 40

SCIP Competitive Intelligence Sales Enablement Win 40

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Dramatically improve sales enablement. Strategic & Competitive Intelligence Professionals (SCIP). REGISTER NOW.

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

Zoominfo

JULY 13, 2021

I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Today is one of those moments.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

Zoominfo

JULY 24, 2019

Here’s how to make sales data work for you. What is Sales Data? Sales data is a broad category of business intelligence that encompasses everything about the sales process and gives individuals and leaders a way to view and optimize their performance. Is your demo intuitive and easy to use?

Sales 130

Sales Sales Enablement Loss Win 130

Alpha Sense BI

APRIL 26, 2024

Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. How well do you know your customer or prospect?

Win 111

Win Battlecard Sales Sales Enablement 111

Zoominfo

JULY 13, 2021

I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Applications Married with Intelligence.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70