article thumbnail

Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. Some finance and operations professionals use these two terms interchangeably. They can also be invaluable in times of market uncertainty. What is Sales?

Sales 130
article thumbnail

Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. Some finance and operations professionals use these two terms interchangeably. If so, careful market research will be necessary.

Sales 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

These are the profiles of some of them. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. According to her LinkedIn profile, she led the development of a web-based system designed to track and report competitive data , market trends and sales forecasts.

article thumbnail

US Telecommunications Industry to Maintain Growth Amid Competition-Charged Environment

ArchIntel

It will be up to each telco’s competitive intelligence professional to deliver the insights needed to capture market share. Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless. Executive Profile: Zack Fields, Senior Manager of Mover Marketing at Cox Communications.

article thumbnail

How To Build Your Go-To-Market Strategy

Zoominfo

Define Your Ideal Customer Profile (ICP) Though similar to a buyer persona, an ideal customer profile (ICP) centers on company characteristics. You can find these in areas like: Finance: Where are your customers wasting money? Market segmentation: Refers to understanding and organizing a customer base’s specific needs.

Marketing 147
article thumbnail

How to Conduct Competitive Intelligence Research

Owler

To choose a suitable benchmark, you need a deep understanding of your industry or market segment. Improving Your Competitive Intelligence Research Competitive intelligence empowers strategic planning, sales, marketing, finance, and operations decision-making. Don’t underestimate the power of social media.

article thumbnail

InsurTech Market size to grow by USD 61,756.27 million from 2022 to 2027|Need to improve business efficiency to boost the market – Technavio

Wink Intel

One of the significant factors for the growth of the insurance market in Europe is the presence of several prominent vendors in the region. There is an increasing demand for alternative finance options due to the minimal availability of debt finance across the traditional banking system. Market size 2022 3.4