Fri.Apr 16, 2021

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Breaking Down 5 Major Goals of Competitive Intelligence

Crayon

Businesses have never been more agile than they are right now. Bringing a product to market , releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by any means, are not as daunting as they once were. As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before.

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3 Top Email Security Practices to Prevent a Data Breach

Smart Data Collective

Cyber-attacks have emerged as a big threat to the world. The World Economic Forum has included cyber-attacks and data breaches in the list of top global risks in 2020. The problems associated with data breaches cannot possibly be overstated. The average data breach cost $3.86 million and that figure could rise even further in the future. While a cyber-attack can take a toll on anyone, it is particularly threatening for business enterprises.

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How Trend Analysis Works in Marketing

Netbasequid

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. From a marketing perspective, a trend analysis is all about positioning your brand for the best outcome for your brand objectives.

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How to Create Buyer Personas That Boost Conversions [Template]

Similarweb

Who’s your target audience ? What’s your market? . These are the most common questions that marketers are asked, and for good reason. Your target audience lets you get to know your potential customers and create highly focused marketing campaigns that connect with them. . But, it goes beyond that. To reach your target audience , you need to get inside their heads. .

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What are the Makings of a High-Quality Link?

Moz

What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts.

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Cloud-Based UDAPs: Key to Optimizing the Value of Data?

Domo

In my previous two articles in this series, I examined the benefits of a Unified Data and Analytics Platform (UDAP) for companies on opposing ends of the data-maturity spectrum. I argued that UDAPs provide unique value for both organizations just setting up analytics environments and those whose environments are overly complex. In both cases, however, there are alternative solutions.

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Developing AI-Based Solution for Web Scraping: Lessons Learned

Dataversity

Click to learn more about author Aleksandras Šulženko. As the buzz around artificial intelligence and machine learning keeps increasing, there are few tech-based companies who have yet to try their hand at it. We decided to take the plunge into AI and ML last year. We started small. Instead of attempting to implement machine learning […]. The post Developing AI-Based Solution for Web Scraping: Lessons Learned appeared first on DATAVERSITY.

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5 Benefits of Using AI for Wireframing a Design

Smart Data Collective

Artificial intelligence is very useful in many different aspects of the design process. One of the most overlooked benefits of AI is in the development and design of wireframes. The early design stages can be challenging, especially if you don’t have a roadmap to follow. However, creating a wireframe for your project can make the process less hectic for both you, the client and other team members.

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Alexa, Make My Database Smart!

Dataversity

Click to learn more about author Marco Riva. In recent years, smart speakers like Amazon Alexa, Google Home, and Apple HomePod have increased their market share, and according to the forecast, their popularity will continue to grow. Lots of people have one or more of these speakers at home, and they are used for different […]. The post Alexa, Make My Database Smart!