CIO
MARCH 30, 2023
The potential for generative AI systems such as OpenAI’s ChatGPT and Google’s Bard to transform how businesses work is being realized. Hype still surrounds some predictions, but change is here, and one of the first product categories to be impacted is CRM systems. Software-based services are the low-hanging fruit when it comes to this emerging revolution.
Aqute Intelligence
MARCH 30, 2023
Competitive intelligence allows your company to analyze and track information related to your competition. The goal of competitive intelligence is to empower your business. Competitive intelligence enables your sales and marketing teams to differentiate your business from competitors. Below are some of the tools we use in competitor research for our customers to analyze competitors and understand what they are doing and what they plan to do next.
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Weidert Group
MARCH 30, 2023
It’s estimated that the average person is exposed to between 6,000 and 10,000 advertising messages every day. That includes everything from TV ads and outdoor signage to radio spots and digital ads throughout the internet and social media – that’s a lot of competition for your prospects’ attention. It’s enough to get B2B marketers to ask themselves how to better attract customers through effective marketing efforts — then get them to buy.
Mind Shifts
MARCH 30, 2023
Many years ago I learned an invaluable life tip. One of my teachers always stressed how we have one mouth and two ears ; and that listening is far more valuable than just talking. Have you ever asked someone to do something and they nod their heads and “yes, yes” you only to have them return with a result only remotely related to what you asked for?
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IBI
MARCH 30, 2023
Reading Time: 3 minutes Supply chain disruptions continue to be a prevalent problem for many enterprises around the world. Though many hoped and believed that the pandemic production issues and ripple-effect delays would be solved once life regained normalcy, that’s not been the reality. According to a recent Gartner report , 76 percent of supply chain executives say that compared to three years ago, their company is facing more frequent disruptions today.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Dataversity
MARCH 30, 2023
Sustained economic volatility and a global recession have forced enterprise leaders to make difficult decisions. Some are reducing headcount and scaling down operational overhead to become more agile, while others have implemented cost-saving measures, such as cutting tech spend, to improve financial flexibility. These initiatives may provide companies with short-term reprieve during times of disruption, […] The post Optimizing Data Quality to Navigate Economic Turbulence appeared first o
Zoominfo
MARCH 30, 2023
Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. For demand generation professionals in charge of optimizing a B2B marketing funnel, that means any friction getting in the way of alignment, efficiency, and scalability simply has to go. “Most B2B buyers are working super hard to remain unknown to you — they tend to avoid forms at all costs,” says Calen Holbro
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