Tue.Nov 10, 2020

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Competitive Intelligence Spotlight #37: Dina Flynn, Federal Capture Director with Cisco Systems

ArchIntel

ArchIntel™ -. Dina Flynn , federal capture director with Cisco Systems , Inc., recently spoke with ArchIntel regarding significant lessons and challenges within competitive intelligence, how to analyze competition and customers, and how technology could offer insight into the practice. She also discussed the benefits and limitations of Porter’s Model and creating a strategy for a competitive intelligence team. .

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Major wins and losses in GOVCON

FedSavvy

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future. Let’s take a moment to catch up to some of the big ($200M+) contract moves rounding out the end of the fiscal year 2020 and the opening of fiscal year 2021.

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4 Essential Objectives to Guide Your Consumer Insights Project

Digimind

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores, food establishments, and recreation centers were among some of the industries that were most gravely impacted, with social distancing and store opening restrictions resulting in up to 90% decline in customer activity for some countries.

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Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

Moz

Posted by MiriamEllis. Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and complementary power, they shouldn’t require an equal share of your time.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.