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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Ries strives to take the guesswork out of innovation.

Marketing 260
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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

After thorough conversion research, you’ll have lots of data. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula. Maybe you’re at a startup whose acquisition engine is fueled by SEO. You’ve done your research, set up your test correctly, and the test is finally cooked.

Win 106