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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. This is highly branded content disguised as entertainment and works by way of association.

Marketing 350
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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Berger’s book is based on extensive research and case studies from a wide range of industries.

Marketing 260
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Tune in for inspiration, entertainment, and especially takeaway messages that can drive remarkable results.

Sales 100
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Like the plays of an NFL team, its contents lay out how you win.

Marketing 124