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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. It explains that founders and marketers shouldn’t pretend to know everything.

Marketing 260
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Consistency is equally critical for startups. Content creation.

Marketing 124
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The 26 Best Sales Podcasts for Reps and Leaders

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Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. You’ll learn sales techniques that you can use today. Tune in for inspiration, entertainment, and especially takeaway messages that can drive remarkable results.

Sales 100
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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. This is highly branded content disguised as entertainment and works by way of association.

Marketing 350
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. This empowers them to hone their superpowers however they learn best.