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US Telecommunications Industry to Maintain Growth Amid Competition-Charged Environment

ArchIntel

While the stage has been set for growth, analysts predict that growth will be accompanied by intense competition among dominant carriers. It will be up to each telco’s competitive intelligence professional to deliver the insights needed to capture market share. Cristina McNeal, Marketing Director, Comcast Business.

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US Manufacturers Regain Bullishness Amid Q1 Rebound in Production Activity

ArchIntel

In such an environment, competitive intelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital. Petersburg, Florida.

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How to Create Buyer Personas That Boost Conversions [Template]

Similarweb

B2B brands need to profile companies in their buyer personas. Conduct market research on your competitors. Using Marketing Intelligence platforms allows you to gain insight into your competitors and their markets. He likes to invite friends over to watch sports events. Types of buyer personas.

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NetBase Quid® Year in Review! 

Netbasequid

There are so many new features specifically designed to enhance your consumer intelligence and market research efforts that you’ll want to consider folding them into your first-quarter planning to start off the New Year strong. . Rival IQ: Social Media Analytics and Competitive intelligence . Enterprise deployment .

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How to Create Buyer Personas That Boost Conversions [Template]

Similarweb

B2B brands need to profile companies in their buyer personas. Conduct market research on your competitors. Using Marketing Intelligence platforms allows you to gain insight into your competitors and their markets. He likes to invite friends over to watch sports events. Types of buyer personas.

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The full lifecycle guide to product marketing

bazaarvoice

Usually, a product marketer’s responsibilities include conducting market research, crafting a compelling product vision and narrative, developing a launch plan, launching the product, and supporting its growth by driving demand and product usage. Pre-launch stage: Market research, positioning, awareness, and reach.