Remove Commerce Remove Knowledge Remove KPI Remove Win
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Take Control of Your Brand with Direct-to-Consumer (D2C)

Evalueserve

The current trends in D2C are driving huge wins for the CPG industry! PepsiCo launched two new D2C e-Commerce Web Properties in 2020: PantryShop.com & Snacks.com. Nike has also invested heavily in its D2C initiatives over the past few years by improving its e-commerce website and the NikePlus membership program.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Like the plays of an NFL team, its contents lay out how you win. The purpose of a marketing playbook is to arm your team with the knowledge to do their job to the best of their ability.

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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Using our previous definitions, BI would be the process of identifying all the statistics and plays that led to your team winning. They may be muscular not because of their knowledge, but actually in spite of it. For example, let’s say that your hypothetical e-commerce store sold boutique women’s fashion.

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How Can Smart Data Discovery Tools Generate Business Value?

Datapine Blog

In the digital age, those who can squeeze every single drop of value from the wealth of data available at their fingertips, discovering fresh insights that foster growth and evolution, will always win on the commercial battlefield. There are many KPI examples you could choose from, depending on your industry and/or department.