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5 ways to maximize your cloud investment

CIO

Migrating infrastructure and applications to the cloud is never straightforward, and managing ongoing costs can be equally complicated. To gain that insight he monitors ongoing usage and meets weekly or biweekly with internal business leaders — and with Microsoft, the city’s primary cloud service provider, to review current and future needs.

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Data-Driven Approaches for Email Marketing Automation in Your Business

Smart Data Collective

Email marketing automation is a process that enables marketers to send timed or triggered marketing emails to customers businesses have on their mailing list. Implementing email marketing automation in your business sets promotional campaigns into an automated process. Key performance metrics are identified and measured.

Marketing 271
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The Best Media Monitoring Tools for Social Media Monitoring

Netbasequid

As the market becomes more complex with evolving consumer values and expectations combined with unforeseeable market movements, automated, real-time monitoring is the closest you can come to understanding your business environment fully. This involves a variety of key performance metrics, data sources, and of course, tools.