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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Your customer profiles and buyer personas. Positioning.

Marketing 124
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

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The Ultimate List of Marketing Podcasts

Zoominfo

Learn the strategies top marketing experts use to grow their businesses. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Here’s the iTunes rundown: How do I start an online business? Listen here. 4. Search Talk Live. Online Marketing Made Easy.

Marketing 252