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What Are Vanity Metrics & Why You Should Avoid Them

mention

And oftentimes, your clients are tasked with important decision-making (as we can see from the research below). Rather than getting caught up in the short-term win (e.g., Take a client that recently launched a restaurant or who desperately wants to become an influencer in their niche.

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Basic Reputation Management for Better Customer Service

Moz

It’s a win when a customer complains in person to your staff, but only if those employees have been empowered to use their own initiative to solve problems. Still, if you’re working off a formal script, the human connection can be missed: Image credit: News Oresund , Elvert Barnes.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

All you need is the right tools for the research phase! We’re going to use Moz’s Link Intersect tool to do this research for Bottger Mansion. For a local restaurant, being cited by this publication could be valuable. Give a brief summary of who you are, what you do, and your interest in contacting them. Introduction.