ArchIntel

NOVEMBER 3, 2021

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. Bernie Elero is the senior vice president of business development and capture management of the intelligence community arm of AECOM, an American multinational engineering company. Lainee Hooks, Marketing Manager, Halff Associates.

Copywrite 104

Copywrite Profiling Win Briefing 104

CXL

JUNE 16, 2022

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Like the plays of an NFL team, its contents lay out how you win.

Marketing 124

Marketing Marketing Copywrite Win 124

Similarweb

MARCH 11, 2021

Search engine optimization (SEO) isn’t just some technical task your SEO Managers are doing, it requires content. Now let me ask, would you prefer to be an SEO manager or content marketer? Step 3 – Brief and outline. Use your research conclusions to determine the requirements that go into the content brief.

Briefing 114

Briefing Education Copywrite Algorithm 114

CXL

JULY 25, 2022

No matter which players are in the game (copywriters, designers, etc.), In short, CXL put winning marketing playbooks on the table for everyone to see. For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive.

Marketing 78

Marketing Marketing Copywrite Briefing 78