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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. Bernie Elero is the senior vice president of business development and capture management of the intelligence community arm of AECOM, an American multinational engineering company. Lainee Hooks, Marketing Manager, Halff Associates.

Copywrite 104
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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

Search engine optimization (SEO) isn’t just some technical task your SEO Managers are doing, it requires content. You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. What is SEO content? And a lot of it. . How to bridge the gap.

Briefing 114
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. A marketing playbook gets everyone on the same page.

Marketing 124
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive. your playbook will help produce a consistent outcome.