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Can Your Marketing Team Increase Sales Productivity?

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Today’s blog post breaks down six things markets can do to increase sales productivity. Four things your marketing department can do to increase sales productivity: 1. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data.

Sales 201
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6 Common B2B Sales Problems and How to Avoid Them

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Do this by developing an Ideal Customer Profile (ICP ). An ICP is a detailed profile made up of a combination of firmographic and behavioral characteristics that define a company’s best buyers. Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers.

Sales 100
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article thumbnail

6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Do this by developing an Ideal Customer Profile (ICP). An ICP is a detailed profile made up of a combination of firmographic and behavioral characteristics that define a company’s best buyers. Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers.

Sales 224
article thumbnail

6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Do this by developing an Ideal Customer Profile (ICP). An ICP is a detailed profile made up of a combination of firmographic and behavioral characteristics that define a company’s best buyers. Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers.

Sales 196