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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer.

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The 7 new rules of IT leadership

CIO

Veteran CIOs, researchers, and advisors share the changes they’re seeing, offering a look at the new rules of IT leadership and the old ones they’ve replaced. Yet research shows that many IT departments have not yet made the shift to customer-led design and delivery, Cameron says. And that helps build more impactful teams,” Brown says.

IT 909
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Diversity and inclusion: 7 best practices for changing your culture

CIO

Research has long shown that diverse teams are more productive , more engaged, and the companies that create them are more profitable. That’s great advice for startups. But if your company is not a startup, it is still important to fix your culture before you recruit. At the time, my son was learning to drive.

Startups 877
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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Whether you’re a small startup or an experienced company, you need to have a product strategy to make sure your idea is widely accepted. Once you have outlined your strategy, you can start brainstorming ways to use data analytics technology to make the most of it. Research the market.

Marketing 244
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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

You can either continue brainstorming or use our tips for inspiration. The Becoming Human: Artificial Intelligence blog has talked about the utilization of machine learning in retargeting. Machine learning has helped retargeting advertisers get the highest possible ROI. What to do when you feel stuck and out of ideas?

Sales 184
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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Let customer and competitor research guide you. Qualitative research gives you the why behind the what.

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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

BA is looking in front of you to see what is going to happen.” – Mark van Rijmenam, CEO / Founder at BigData-Startups. Predictive analytics : This method uses advanced statistical techniques coming from data mining and machine learning technologies to analyze current and historical data and generate accurate predictions.