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15 Examples of Creative B2B Content Marketing Done Right

mention

Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. In the event your business has yet to find its Michelangelo, here are 15 inspiring examples of content marketing done right. Brainstorm First, Edit Later. It is understandable.

Marketing 350
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Content Optimization 101: How to Rank Higher in Search

Similarweb

Keyword research is the first step in SEO copywriting and content creation in general. Think about what wording or phrasing they would search for and how that relates to your business. Next, brainstorm. For more targeted phrases, go to SimilarWeb and research which search terms your competitors are using to win traffic.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Three years later, they were a $5 million business. As Harvard Business School professor, Theodore Levitt , notes: “Instead of seeking ways of getting consumers to try the product, the originator now faces the more compelling problem of getting them to prefer [their] brand.”. Let customer and competitor research guide you.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. The bottom line: B2B marketers practiced in crafting valuable content for their audience will win over search engines and readers alike. Another handy tool is Google Alerts.