Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. One of the main goals of a GTM strategy is to ensure a competitive edge. What Goes Into an Effective GTM Strategy?

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Benchmarking 225

Benchmarking Education Sales Win 225

Smart Data Collective

AUGUST 21, 2019

Companies that take too much of a leap of faith with big data technology could pay the price down the road. Risks of using a poorly conceived data strategy. Here are some risks that companies face by overleveraging their big data strategies. Some of these platforms have failed to penetrate the markets of a number of countries.

Due Diligence 171

Due Diligence Commerce Globalization Technology 171

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. One of the main goals of a GTM strategy is to ensure a competitive edge. What Goes Into an Effective GTM Strategy?

Brainstorming 100

Brainstorming Sales Profiling Marketing 100

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

NOVEMBER 8, 2021

It can take anywhere between one to two years to penetrate a new market, and then you have to show consistent growth,” says Amir Biran, senior director of sales at ZoomInfo. Aim for an area that’s big enough to build a sizable campaign list, but small enough that a single marketing strategy suffices. And where do you go from there?

Marketing 130

Marketing Marketing Due Diligence Sales 130

Zoominfo

AUGUST 1, 2022

It’s designed to close bigger deals, shorten sales cycles, and increase your average selling price (ASP). For example, look at the marketing funnel: an ABM strategy focuses on marketing-qualified accounts (MQAs) rather than marketing-qualified leads (MQLs). This metric tells you how much of the buying unit you’ve penetrated.

Benchmarking 130

Benchmarking Win Sales Finance 130