Account-Based Marketing vs. Lead Generation: Which is Right for You?
CXL
JUNE 2, 2022
Account-based marketing (ABM) and lead generation both offer a way to do this. Snowflake achieved over 300% growth with ABM. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. The result?
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