A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
CXL
JUNE 2, 2022
It’s been defined as “a sustained, coordinated, strategic approach to identifying, engaging, closing, and growing the accounts that we know we should win” by Seismic’s Marketing Director Steve Watt. ABM isn’t a quick and easy win. ABM is a team sport. This required more product evangelism and customer wins. Coordinated.
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