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How Competitive Analysis Will Benefit Your Company

Owler

Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. Competitive analysis includes analyzing competitors' products, price points, and sales and marketing strategies.

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How to do competitive market analysis in 10 steps

ATTEST

Competitive market analysis is one of the most overlooked aspects of marketing. Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.

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How to do competitive market analysis in 10 steps

ATTEST

Competitive market analysis is one of the most overlooked aspects of marketing. Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.

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How to Conduct Tech Market Research

Alpha Sense BI

The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, market research is imperative.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. It’s supported by advanced AI features for added scope, speed, and accuracy—all in one centralized platform.

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New Product Development Research: What It Is, Stages, and Examples

Netbasequid

Are you thinking of bringing a new product to the market this year? Yes, there are indeed that many new products being introduced to the market every year, according to Harvard Business School. Many new products fail because their creators use an ineffective market segmentation mechanism. We’re going to help you stand out.

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Asset Management Trends and Outlook for 2024

Alpha Sense BI

Experts have diverged on whether markets will experience a ‘soft’ vs. ‘hard’ landing in 2024, as telling factors such as Treasury yields, interest rates, and inflation figures continue to fluctuate. Decisions of this nature inevitably impact the markets and have a concerted trickle-down effect.