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Battlecards: a necessary sales resource

Primary Intelligence

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Keep it simple.

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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Three Critical Questions for Increased Win Rates

Primary Intelligence

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.

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Three Critical Questions for Increased Win Rates

Primary Intelligence

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.

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How CI can increase revenues

SCIP

Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy.

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New training options

SCIP

JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ). LEARN MORE. LEARN MORE. LEARN MORE. Register for 2 workshops and get the third free !

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Calendar for 2022 Certification Programs & Events

SCIP

New events for members to learn & share best practices. Win/Loss (May). Sales Battlecards (Sept.). Webinars & Topic Tables. CI Practices at Large Enterprises. Foundations Certification Programs. Foundations of M&CI (Feb.). Analytical Thinking (Mar.). Advanced Certification Programs. War Gaming (June).