Crayon
DECEMBER 11, 2023
The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.
Crayon
JUNE 23, 2023
From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.
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Fuld
NOVEMBER 1, 2021
A competitor of a global technology consultancy was experiencing a number of operational challenges which were impacting the satisfactory execution of large-scale contracts in Europe, several with departments of national governments. For a sample copy of this battlecard, please contact: Christian Schena. Background + Challenge.
ArchIntel
JANUARY 5, 2022
Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. ArchIntel™ -. The new investment adds to the $15 million that the six-year old startup raised in a Series A round in September 2020, GeekWire reported.
Alpha Sense BI
NOVEMBER 8, 2023
Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations. At the same time, understanding how to effectively position your offering against competitors is one of the most critical components of the sales process.
Primary Intelligence
OCTOBER 10, 2019
Identify best practices that may be globally relevant to any buyer. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
Alpha Sense BI
APRIL 26, 2024
Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool.
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