Contify

SEPTEMBER 10, 2019

These breadcrumbs are used by B2C companies like Google and Facebook to put together our consumer profile and then make billions of dollars by showing us ads off of those profiles. Surprisingly, B2B companies haven’t been able to leverage the power of digital breadcrumbs to develop their market and competitive intelligence strategies.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Alpha Sense BI

MAY 2, 2024

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. But slow manual market research processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.

Market Research 52

Market Research Marketing Research Retail Research 52

Wink Intel

JULY 11, 2023

There is an increasing demand for alternative finance options due to the minimal availability of debt finance across the traditional banking system. Furthermore, certain measures are being introduced by the European Central Bank (ECB) to fuel credit growth, such as lowering interest rates. Alan SA, Anywhere 2 go Co.

Marketing 40

Marketing Marketing Market Segmentation Business 40

Netbasequid

FEBRUARY 1, 2022

Sentiment is attached to everything, including the trillions of bits of aggregated data collected by consumer and marketing research tools. Understanding what the competition is doing differently – what is the sentiment analysis here – so we can see why this brand is winning so much praise, beyond the flavor profiles.

Marketing 98

Marketing Marketing Analysis Banking 98

ATTEST

OCTOBER 16, 2019

Asos has accelerated growth through a customer segmentation exercise that allows them to tailor marketing to different niche audiences known as “style tribes”. The fashion brand uses these consumer profiles to create YouTube content that drives sales. Starling Bank Brand Growth Strategy: Focusing on brand building.

Commerce 52

Commerce Retail Restaurants Gaming 52

ATTEST

OCTOBER 16, 2019

Asos has accelerated growth through a customer segmentation exercise that allows them to tailor marketing to different niche audiences known as “style tribes”. The fashion brand uses these consumer profiles to create YouTube content that drives sales. Starling Bank Brand Growth Strategy: Focusing on brand building.

Commerce 40

Commerce Retail Restaurants Gaming 40

Alpha Sense BI

MARCH 28, 2023

These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their market research, landscaping, and monitoring. Major industries leverage expert networks to evaluate market landscapes, understand various perspectives, and scout out trends worthy of investment.

Value Chain 52

Value Chain Biotech Research Pharmaceutical 52