ArchIntel

FEBRUARY 2, 2022

Executive Profile: Tina Stewart, Vice President of Global Marketing at A10 Networks. Tina Stewart is the vice president of global marketing at A10 Networks, working out of Santa Cruz, California. Scott Emo, Product Market Director, Anitian. Jake Nelson, Marketing Director, Corsec Security.

Profiling 104

Profiling Competitive Intelligence Startups Sales Enablement 104

Alpha Sense BI

APRIL 26, 2024

Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. It also lacks advanced search capabilities, such as keyword and synonym recognition, thematic search, and sentiment analysis.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

ArchIntel

MAY 26, 2021

Executive Profile: Matt Krumholz, Senior Competitive Intelligence Manager at Splunk. Earlier, he developed, implemented and refined Splunk’s competitive intelligence operating model with support from colleagues across the security, observability and platform teams, according to his LinkedIn profile. Matt Krumholz Senior Manager Splunk.

Alliance 104

Alliance Competitive Intelligence Profiling Competitive 104

ArchIntel

FEBRUARY 24, 2021

These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. Executive Profile: Aniya Zaozerskaya, Senior Consumer Insights Manager at Amazon. She also holds a master’s degree in professional communications and marketing from Clark University.

Competitive Intelligence 104

Competitive Intelligence Intellectual Property Marketing Marketing 104

Alpha Sense BI

JULY 14, 2023

Certain CI tools are also equipped with AI-based capabilities, like sentiment analysis and generative AI , that allow you to not only stay aware of market and competitor events, but also understand how key stakeholder groups (i.e. investors, customers, and peers) feel about them and gain insight into what will likely happen next.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Zoominfo

JULY 14, 2023

To define your target audience, you need to conduct market research to better understand the needs of your potential customers. Identify industry trends, market size, growth potential, and the competitive environment. If you’re looking to get even more specific, then you can look to develop an ideal customer profile, or ICP.

Marketing 130

Marketing Marketing Sales Research 130