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11 Questions & Answers about Win Loss Analysis

Cooperative Intelligence Blog

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money. How does it work?

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Competitive Intelligence Services

Aqute Intelligence

Winning more sales pitches Competitive intelligence for sales empowers your sales team to close more deals by providing the knowledge and insights they need to outshine the competition. Enhanced customer acquisition: Identify and target new market segments to expand the customer base. Let’s take a look.

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

By identifying these micro-TAMs, we can see where we win often and win big, but are under-represented (an opportunity) compared to areas with lower deal sizes and higher loss rates (lower priority). This data-driven approach ensures we focus our finite GTM resources on the biggest and best opportunities first.

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Competitive Intelligence Spotlight #32: Fred Avila, Director of Price-to-Win at Alion Science and Technology

ArchIntel

Competitive intelligence revolves around data analysis. Finding the data is important, but the analysis enables leaders to make informed decisions from the facts collected. ArchIntel: How do you predict a customer’s behavior in price-to-win? ArchIntel™ -. That’s where the heart of a competitive intelligence report is born.

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How to Do a Competitor Analysis: Complete Guide

Netbasequid

Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. The Steps: How to Do a Competitor Analysis . Let’s dive in!

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Harness Posts Job Vacancy for Competitive Intelligence Manager

ArchIntel

He or she will also conduct regular competitive data presentations, assume responsibility for the company’s win/loss program and lead projects covering market segments, verticals, products and competitors. Having knowledge in win-loss analysis and data visualization is a plus.

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How to Use Competitive Intelligence to the Fullest

ArchIntel

Cursory research into one’s market segment should be enough to identify key competitors. Entrepreneurs are advised to check out the marketing and sales channels rivals use to promote products. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis.