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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Now it’s time to research specific demand. Crosscheck demand via keyword research tools. Free keyword research tools like Answer the Public or the Google Adwords Keyword Planner can also help you assess large-scale demand. Assess local demand. How do you know what’s most needed at a local level? Ask, listen, repeat.

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The Expert Guide to Creating a Marketing Growth Strategy

CXL

A marketing growth strategy is about small and incremental wins that build up over time. In such a fast-paced environment, to “fail fast” is to win. Investing in research and development to create new products for the existing market. Winning affects attitudes and behaviors positively. Growth is everyone’s business.

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

Local Market Analytics is breaking ground in delivering actual local keyword volumes, and the end point of all of your research, whether via keyword tools, consumer surveys, or years of business experience, should be content that acts as customer service, turning seekers into shoppers. Use any leftover time to sketch in the finer details.

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3 Empowering Small Business Tips for Today, 2019, and a Better Future

Moz

Print up some flyers from the American Independent Business Alliance and pass them out to customers to teach them how local purchasing increases local wealth, health, and security. First, take a few minutes to boost your own education by reading How to Win Some Customer Back from Amazon this Holiday Season.