Alliance Knowledge Marketing Matrix 
CXL
FEBRUARY 3, 2022
Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.
Evalueserve
JUNE 18, 2021
All consulting firms have a matrix structure with their operations organized around a cluster of clients, such as a sector group. Collaborating internally to ensure internal tacit knowledge is leveraged and monetized. Siloed efforts across teams – knowledge on an account or sector does not permeate across teams.
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